The Journey Behind the Brand
CasaBerria began as a deeply personal vision — not as a business idea, but as a creative expression of identity, heritage, and aesthetic. The founder, born in Morocco and shaped by years of living across Europe, noticed something missing in the world of luxury fragrance: a house that bridged the richness of Moroccan culture with the quiet confidence of European refinement.
While many fragrance brands drew inspiration from either Eastern opulence or Western minimalism, none seemed to embody the natural elegance of both. CasaBerria was created to change that.
The Concept
The name CasaBerria is a fusion of meanings. Casa, evoking warmth, family, and the timeless style of Mediterranean homes. Berria, echoing the founder’s own roots — a name that carries personal weight and cultural pride.The idea was to create a house that feels intimate yet noble, modern yet anchored in history. A fragrance line that captures the feeling of walking through a sunlit riad courtyard, wearing linen, with the scent of citrus, amber, and cedarwood in the air — a world that feels slow, elegant, and deeply intentional.
The Creative Process
Fragrance Development: Each scent was co-developed with niche perfumers in Grasse and Paris, blending Moroccan raw materials (like orange blossom, saffron, and Atlas cedar) with classic European accords. The goal was to tell stories, not just list ingredients.
Design Philosophy: The bottles are minimal and architectural a nod to both Moroccan geometric motifs and the refined lines of Italian design. The labels feature carefully curated tones: cream, taupe, forest green evoking nature, warmth, and sophistication.
Visual Identity: No flashy gold, no over-decoration — instead, quiet luxury. Texture, contrast, weight. Think stone floors, handwritten letters, old European castles, and desert villas.
More Than a Product
CasaBerria is about how you live, not just what you wear. It’s for the person who:finds beauty in silence, scent, and sunlight, seeks meaning in details.
This is a house for those who collect moments, not things. Every perfume is a chapter of your own story, written through scent.
keep in touch